A key execution tactic, which allows buyers to exert more control over the digital supply chain, is to move open exchange dollars into private marketplaces (PMPs), or auction packages, across the supply partners that an agency or advertiser has decided to work with.

If your brand wants to capitalise on part of APAC’s online retail market, then a social eCommerce strategy is integral to your media and brand building plans.

"The audience Twitch draws is a hard-to-reach one as they consume nearly online. If advertisers are trying to connect with this group, Twitch is where you find them".

“Ultimately, an agency’s job is to effectively solve pain points. Engage with brand owners to learn their ideals and perspectives of their respective industries.”

Opinion: An inclusive approach to designing brand experiences: Understand, don't assume

"Designing for inclusivity is not a destination but a practice and mindset."

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